Monday, July 30, 2007

Vineyard District 21

So Steve and I have decided to take upon the task of sending out a Quarterly newsletter to the Vineyard District, depending on the response. We are dispersing local information and we are hoping to encourage an eco-system job posting environment. The website is still underdevelopment and will not be dispersed publicly except through publication to neighbors.

Podcasts

Okay so I am still about a month away, but I think I have figured out how to do podcasts (iTunes feature). Hopefully this will be a great addition to the many features we already add to those seeking a new representative/Realtor for their listing (rider, flyers, extensive internet postings, hosted website, private website name for listing, virtual tours, maximum MLS photos, etc).

Podcasts have the option of showing a small video to potential buyers (somewhat similar to YouTube and virtual tours in a small way) and voice documentation.

Should be an interesting exploration and thank you for YOUR interest! I will post a sample when I have this feature mastered.

http://www.apple.com/itunes/store/podcasts.html

Bank-Owned Homes and Still Maintaining the Neighborhood

So Steve and I have made it a goal to watch the REO/Bank-Owned Homes in our area. We want to know the inventory and what is available. We have so many of you interested in these homes and there are some great ones out there now. It is amazing. Of course there are less savory ones, but that is all real estate. Most of these homes will have a Rider, or sign hanging from the primary "for sale" sign, stating BANK OWNED, but NOT always. Also their may be a NO TRESPASSING warning pasted on the windows.

Some banks turn off the water and electricity, but this not ALWAYS the case. A brown lawn is usually a good indicator that water has been shut off.

There are two ways to look at the bank-repos, sadness for the person(s) that lost the home and two, joy that hopefully someone willl come in and recover the home and bring it back to it's glory.

On a complete side note, but because I have seen many bank-repos, this is a great opportunity of nearby neighbors to let your neighborhood shine with well-groomed yards, cleaned up patios and driveways, to entice a nice buyer. Most bank-owned buyers know what to expect out of a repossessed home and their status and are looking to the neighborhood for how they maintain themselves and the comparable homes to consider purchasing there.

It is hard for us to take of yards, if we don't have a service, during this awful heat spell, but remember a home for sale in our immediate area is not just selling that home, it is SELLING THE ENTIRE neighborhood. Keep neighborhood prices up.

Sunday, July 8, 2007

Where are the Photos?

Okay so this is my opportunity to "toot" our own horn.

Listed? Getting ready to sell?
Whether you use our premier services or not, on the Metrolist (MLS and also used by SacBee.com) and Realtor.com It is so important to have the maximum amount of photos (12-Metrolist and the top 6 on Realtor.com). So often we find people requesting more photos from another agent's listing. Is this your property possibly?

We always make certain to post 12 pictures whether it be of the property or surrounding landmarks. We always to make sure to "add" value to your property and if there isn't a beneficial photo to make 12 photos of your property, we will take pictures of local park(s), neighborhood clubs (i.e. community areas), pools, golf courses, etc. We also make certain the TOP 6 photos picked up by Realtor.com are your BEST. Details, details. Not too mention, your photos will be of high-quality and presentation. Our goal is peak the interest of the buyer and get them on to the property with a GREAT offer.

Second, make sure you have your acreage set in place. So many times 0.0 acres is listed on the Metrolist. You are getting passed up on buyers looking for a specific amount of acreage. We always make certain your correct acreage is listed. No point in deceiving the buyer, they will find out eventually and why not qualify yourself correctly (especially if acreage is in your benefit, and yes this happens ALL OF THE TIME).

Details separate the good agent from the great agent. Make sure you are getting presented in the best and correct "light" possible.

Third, is your home on tour for an office and on the local Association Board of Realtors®?

You are selling to other agents/Realtors® as well as buyers. Maximize your audience the property is exposed to ... Realtors are most likely to sell your property, why not maximize your exposure. You cannot just rely solely on the internet (even though that is one of our strongest points-ePro), you have to appreciate the power of human contact and direct visual of the property.

Fourth, does your home have a virtual tour(s)? Do you know what the red spinning house is? Are you familiar with the 360 degree tours? With the RosevilleAndRocklin.com team, we realize the importance of people "seeing" your home from every angle.

Especially with the three digit heat, it is imperative to have people knowing what your home has to offer not only by location, but the layout of the home and it's "feel." And too, it will also benefit you in that someone coming to see your home live is more likely to be more serious about your home.

Finally, do you have your own personal website for your listing? What do we mean? Are you sharing space with another listing? We offer a private webLinksite and name SOLELY for your home. We own over 25+ website names and are ready to buy more.

This personal website houses all of your info regarding the home: virtual tours, ADDITIONAL photos past the 12 posted on the Metrolist (MLS) and SacBee.com. Also we know the importance of targeting the maximum audience and what the area has to offer, we also provide school information, city info, revitalization/improvement efforts of the area and much, much more.

See a sample at www.GreatRosevilleHome.com, CozyRosevilleHome.com, GreatNatomasHome.com, GreatSacramentoHome.com, MorganCreekHome.com
and many more. We also own www.HomeByThePark.com, HomeInTheCourt.com, HomeByTheGreenbelt.com and more.

If you appreciate all of these details, please call us. Not only do we offer great customer service, we house all of our services "in-house." Turn-around time on flyers and website modifications are near instant. Heather, myself, handles all of the printed and internet materials and maintains ALL of the websites personally. Steve handles all of the negotiations and Realtor® roles. Steve is honest and will provide you with all the info you need to know.

We look forward to hearing from you.

http://www.RosevilleAndRocklin.com
Steve & Heather Ostrom